.At the launch of Astrid Andersen's brand-new line Stel, a presentation stored outside on a boat dock, The Street's 2002 tune "Switch the Page" was actually blasting out of the sound system. It was a star-aligned, symbolic minute, due to the fact that the London-trained professional is actually beginning a new section in her manner life, this time around focusing the work around herself.Andersen's much marvelled at name menswear brand name was actually focused, multicolored, and streetwise. With Stel, she described in a pre-show job interview, "I need to rest comfortably at the center of it maybe a lot more this moment because today it is actually a girls's wear and tear brand name, and it is in fact more concerning me and my personal references." Stel likewise demonstrates Andersen's progression as a person. After ceasing her line, the designer moved back home to Jutland in the North of Denmark and also had two little ones. She is actually not the person she was actually back then.Shifting gears in vogue is challenging to perform. Brands seem to tackle lives of their own, and also it's effortless to become pigeon-holed. Stel drop a number of manner's rules. The label will show in-season, so what exists will definitely be available for acquisition. Simultaneously, seasonality is actually lesser in the Stel formula than importance. Selections are going to be actually pinpointed through amount (01, 02, and also 03 were displayed in Copenhagen), the concept being actually that you can easily come together items around "seasons" both in your wardrobe as well as on the marketing floor. Andersen finds no need for a garment to become left just because the calendar webpages turn. "The straight interpretation of stel is actually body," she said, yet it [refers additional to] a fundamental design in a type of commercial way it [likewise defines] a set of valuables-- when you speak about a tea set, you would call it a stel. For me, that was actually quite a fascinating starting factor in regards to the suggestion of making both valuables, but also one thing that's a brand-new foundation." Possessing models present on scaffold was fortuitous as it suggests a number of analogies. There's building and construction, which associates with building a new label, as well as the thought of support associates with her view that clothing should benefit you. Stel is, fundamentally, a kind of mobile offering, however not one with the angularity of one thing like Legos or piled Mu00e6rsk shipping containers. Activity, firm, and permission become part of Andersen's strategy. "When I discuss the brand, I possess this tagline: adapting that you may glide in, denim you can dance in, shirting you may take a trip in." Flexibility, joy, movement.